Why Phine

September 7, 2017

A lot of you guys will have got used to the brand “Coco’s Liberty” and might be wondering why we have decided to change our name.


Due to the similarity of our name with two global brands who we respect, the team feel it´s time to move forward with our own unique identity as we embark on a new phase in our jewellery journey and continue to grow from strength to strength.

Building Coco’s Liberty has been a blast and we want to thank everyone who has been a part of the success and growth to date. We are sure “Phine” will be even stronger with your continued support.


What does Phine mean?


Phine is derived from Mathematics and Art.  The basis for this stems from the Golden Ratio which numerically is represented as 1:1.618…a ratio that has been described as the mathematical ratio for Beauty. 

The Number 1.618, is a mathematical constant also known as PHI, therefore things that are beautiful are “PHINE”. 


We hope you are all as excited as we are.



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